🔍 5 Trends You Need to See!

incl. 2 new hot DTC brands

Author

Rising Trends
February 25, 2025 • Reading Time: 6 minutes

Here’s what we got for you this week:

  1. Ai Face Swapper

  2. Coconut Cult

  3. Neuro Gum

  4. Brain Rot

  5. Portable Power Station

Let's get into it!

An AI face swapper is a tool that uses artificial intelligence to swap faces in photos and videos, creating realistic transformations by detecting and mapping facial features from one image to another.

Why Now?

  • Rising demand for personalized content

  • Advancements making AI face swapping more accessible and realistic

  • Increasing use cases in gaming, marketing, and content creation

Dive Deeper

  • Face Swapper AI - An popular online tool that uses artificial intelligence to replace faces in photos.

  • Reface - A popular face swap app that offers AI-powered video and GIF face swaps, along with an extensive library for viral social media content creation.

The Coconut Cult is a brand of probiotic coconut yogurt founded by Noah Simon-Waddell, who created the product to help heal his chronic gut issues.

It is known for its unique flavors, organic ingredients, and versatility, with a strong following and presence in health food stores and social media trends.

Global Market Insights reports that the probiotic yogurt market was valued at USD 2.5 billion in 2022 and is expected to register a CAGR of 6.5% between 2023 and 2032.

Why Now?

  • Growing awareness of gut health and probiotics

  • Rising demand for natural and organic products

Dive Deeper

  • The Coconut Cult: Known for its unique flavors and organic ingredients, The Coconut Cult has become a popular choice among health-conscious consumers.

  • New Earth Superfoods: Offering a range of probiotic yogurts, New Earth Superfoods is another brand that has gained traction in the market.

NeuroGum is a sugar-free, nootropic chewing gum containing L-theanine and natural caffeine to enhance mental clarity, focus, and energy.

It is designed to provide a quick energy boost without the jitters or crash, making it a popular supplement for busy individuals.

Why Now?

  • Shift towards natural and effective energy boosters

  • Need for productivity-enhancing products for busy lifestyles

Dive Deeper

  • NeuroGum - The pioneering brand behind the nootropic chewing gum concept.

  • Military Energy Gum is an energy gum containing 100mg of caffeine per piece, designed to boost physical and cognitive performance.

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These are not just random trends.

These are hand-selected trends that have high business potential whether you are looking for a new business idea, a new investment or just want to keep track of the rapidly changing consumer behaviors.

Plus, you also get access to more powerful features to gain more insights:

  • Related keywords that show what also people are search for in relation to every trend

  • Trends watchlist to save any trend for further research later

  • Trend consumer insights summary from analyzing hundreds of posts on Reddit (pain points, solutions asked for on reddit, brand mentioned)

  • Trend analysis: Search any keyword to see its trend trajectory in the last 5 years as well as related keywords.

Brain rot, named Oxford’s Word of the Year for 2024, refers to the perceived deterioration of a person’s mental or intellectual state due to the overconsumption of low-quality online content.

This trend is gaining attention due to its potential impact on mental health, particularly among younger generations.

Why Now?

  • Increased screen time and phone usage

  • Rising concerns over mental health and cognitive decline

Dive Deeper

  • Newport Institute provides resources and insights on the impact of brain rot on young adult mental health.

  • Physician's Weekly discusses the medical truths behind brain rot, highlighting recent studies linking excessive online content consumption to cognitive and mental health issues.

Portable power stations are compact, rechargeable units providing reliable electricity for various devices, especially during outdoor activities, emergencies, and remote locations.

They often use lithium-ion batteries and integrate solar charging, enhancing their eco-friendliness and versatility.

Why Now?

  • Growing demand for reliable and eco-friendly power solutions

  • Rising frequency of power outages from aging infrastructure and natural disasters

Dive Deeper

  • Champion Power Equipment - Known for their wide range of power generation products, including portable power stations, with a focus on innovation and sustainability.

  • Wacker Neuson - Specializes in compact construction equipment, including portable power solutions for industrial applications, with a focus on high-quality, reliable equipment.

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