🚀 5 Fast-Rising Trends to Watch

Here are this week’s five trends:

1. Low Sugar Snacks

2. Hearing Aids Near Me

3. Balance Training For Seniors

4. Interdental Brushes

5. AI Therapy

Side note: Do not forget to check out the new features we launched recently (Trending Apps, Weekly Curated Trends and Trending Niches) - click to check them out.

1. Low Sugar Snacks

Low-sugar snacks are trending as a healthier option, offering minimal added sugars and natural sweetness through fruits, nuts, and alternative sweeteners.

These snacks aim to satisfy cravings while promoting nutrition and reducing the risk of health conditions like obesity and diabetes.

Why Now?

• Global obesity (13 %) and 422 M diabetes cases heighten urgency to cut added sugar.

• 68 % of Millennials and Gen Z actively choose “better-for-you” low-sugar snacks.

• Fermentation breakthroughs let firms scale allulose and other zero-calorie sweeteners with sugar-like taste.

Dive Deeper

• Quest Nutrition — leading brand in ultra-low-sugar, high-protein bars.

• Magic Spoon — zero-sugar cereal brand raised $85 million and landed nationwide in Costco, Target, and Walmart.

2. Hearing Aids Near Me

The "Hearing Aids Near Me" trend reflects surging consumer demand for accessible hearing healthcare services, driven by localized search behavior for audiologists, hearing tests, and hearing aid providers.

This trend intersects aging demographics, regulatory changes enabling over-the-counter (OTC) devices, and strategic retail expansions by major players like Costco and Miracle-Ear across all 50 states.

Why Now?

• Widespread unmet need—65 % of seniors have hearing loss but only 29 % use aids

• New FDA OTC rules slash cost and let buyers skip specialist appointments

• Smartphone audiometry apps and Bluetooth-enabled aids simplify self-testing and tuning

• Earbud culture reduces stigma, normalizing in-ear devices for all ages

Dive Deeper

• Costco Hearing Centers: Disruptive pricing at $1,499-$1,599/pair with free remote adjustments.

• TruHearing: Partners with 60+ health plans to offer $1,200-$3,000 devices via 2,400+ clinics

3. Balance Training For Seniors

Balance training for seniors involves exercises to improve stability and coordination, crucial for reducing fall risks and enhancing independence.

It's trending due to the growing aging population seeking to maintain mobility and quality of life.

Why Now?

• Aging boom — 65 + cohort set to reach 1.6 B by 2050.

• Fall deaths up 30 % in a decade, heightening prevention urgency.

• Medicare covers 67 % of fall-related costs, lowering out-of-pocket barriers.

Dive Deeper

• Balanced - $6.5M-funded app combining live PT sessions with arthritis-safe cardio workouts

• Mighty Health - a wellness app built specifically for older adults

4. Interdental Brushes

Interdental brushes have emerged as essential tools in modern oral care, designed to clean the 40% of tooth surfaces that regular toothbrushes miss.

These specialized brushes feature plastic-coated wires and bristle configurations ranging from 0.4mm to 1.5mm diameters, with angled variants like TePe Angle™ improving access to posterior teeth.

Clinical studies demonstrate they remove 25-40% more plaque than brushing alone, particularly effective for patients with orthodontic appliances, implants, or periodontal issues.

Why Now?

• ~ 69 % of dental hygienists now routinely recommend interdental brushes, making them the default pro advice for larger gingival pockets.

• Clinical reviews show brushes cut plaque and gingivitis more effectively than floss, persuading health-focused shoppers.

• #InterdentalBrush videos exceed 90 M TikTok views, turning social media buzz into Google searches.

Dive Deeper

• TePe Oral Hygiene Products - Swedish manufacturer holding 18% global market share with ISO-standardized brush sizes

• Sunstar GUM - Japanese leader in antimicrobial Proxabrush® line with 76-bristle rubber picks

5. AI Therapy

AI therapy uses artificial intelligence-powered chatbots and virtual therapists to deliver immediate, scalable mental health support.

By combining natural language processing (NLP) with evidence-based therapeutic techniques like CBT, these tools provide 24/7 assistance for conditions including depression, anxiety, and eating disorders.

While not replacing human clinicians, they address critical gaps in accessibility and stigma reduction, with clinical trials showing symptom improvements comparable to traditional therapy..

Why Now?

• Global therapist shortage (< 1 mental-health worker per 10 k people) pushes users toward self-serve AI chatbots.

• Post-pandemic anxiety / depression rates jumped 25 %, swelling demand for scalable support.

• NLP emotion-detection models now reach ≈ 89 % accuracy, making AI conversations clinically reliable.

• FDA’s 2024 draft guidance on AI-enabled devices gives developers a clear regulatory path.

Dive Deeper

• Woebot Health: Pioneer in CBT-based chatbots with 18 clinical trials, achieving 50% craving reduction in substance use disorders.

• Wysa: AI therapist with 500M conversations across 90 countries, recently launched Hindi version for underserved markets.