5 new trends that are 📈

Health & Wellness
#1: Cortisol Detox
Search Volume¹: 40.5K  Growth (last 2 yrs): 57757%

Cortisol detox is a trend focused on reducing stress and lowering cortisol levels in the body.

This can involve practices such as meditation, exercise, healthy eating, and getting enough sleep to help regulate cortisol production. The goal is to improve overall health and well-being by managing stress levels.

💰 Who’s winning? (one example of what success looks like)

One product that seemed to be winning here is this stress-reliever supplement from LES Labs.

According to Jungle Scout, this product is estimated to be doing 9600 sales per month (approx. $300K top line monthly revenue)

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a line of stress-relief products such as essential oils, teas, or supplements that specifically target cortisol levels.

2. Offer online courses or workshops on stress management techniques and mindfulness practices.

Beauty
#2: K18 Dry Shampoo
Search Volume¹: 60.5K  Growth (last 2 yrs): 604900%

K18 dry shampoo is a new type of shampoo, from the company K18, that claims to not only absorb oil and refresh hair, but also repair damage at the molecular level.

It contains K18Peptide, a patented biomimetic peptide that penetrates the hair shaft to repair and restore damaged hair (more on this here). This innovative product is said to provide instant results and long-term benefits for healthier, stronger hair.

💰 Who’s winning? (one example of what success looks like)

Thanks to the massive success of this new dry shampoo, the brand K18 has done $100 to $125MM in sales in the calendar year 2023 according to the website BeautyMatter. 

This success has led to Unilever acquiring them in last December 2023 for an undisclosed amount. (press release)

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a DTC brand that sells dry shampoos similar to K18 but with a different strategy (ex: more niche, cheaper price…)

2. Wild ChatGPT idea: Create a line of dry shampoos specifically formulated for pets, offering an easy way for pet owners to keep their animals clean and fresh between baths. Focus on safe, non-toxic ingredients suitable for different types of fur and skin.

Health & Wellness
#3: Digital Dementia
Search Volume¹: 4.4K  Growth (last 2 yrs): 400%

Digital dementia is a term used to describe cognitive decline caused by overuse of digital technology.

Symptoms include memory problems, lack of focus, and decreased attention span. This trend is becoming more prevalent in younger generations who rely heavily on technology for daily tasks.

💰 Who’s winning? (one example of what success looks like)

As people are becoming more aware of the the dangers of spending too much time in front of a screen, they start searching for tools and solutions to help them reduce screen time.

There are many successful apps in this niche and StayFree is an excellent example that has +10 million downloads on the Play Store.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a mobile app with memory training programs that help combat digital dementia.

2. Create a digital detox retreat or program for individuals looking to disconnect and improve cognitive function.

Food & Beverage
#4: Cuban Coffee
Search Volume¹: 74K  Growth (last 2 yrs): 123%

Cuban coffee is a strong and sweet espresso drink made by mixing sugar with finely-ground dark roast coffee during the brewing process.

It is traditionally served in small cups called "demitasses" and is a popular beverage in Cuban culture.

💰 Who’s winning? (one example of what success looks like)

This Cubano Roast Coffee Bag from the brand Mayorga is estimated to be doing 6630 sales/month ($90K) according to JungleScout. This is without taking into consideration sales from other channels like directly on the Mayorga website.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Start a DTC brand that specializes in Cuban coffee.

2. Open a Cuban coffee shop that specializes in traditional Cuban coffee drinks such as cortaditos and coladas.

Technology
#5: AI Song Generator
Search Volume¹: 60.5K  Growth (last 2 yrs): 8303%

AI song generator is a tool that uses artificial intelligence to create original music and lyrics.

It analyzes existing songs to generate new compositions in various genres. It has gained popularity for its ability to quickly produce unique and catchy tunes.

💰 Who’s winning? (one example of what success looks like)

Suno.ai is an AI song generator tool that was launched a couple of months ago. This tool is capable of producing human-like songs with lyrics just with a few prompts.

Looking at SimilarWeb, the website Suno.ai has received an estimated 42 million visits in last month April 2024 alone.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a similar tool to Suno.ai but specialized in a specific vertical or genre of music. Ex: AI music generator for commercials

2. Start a service that creates custom jingles and background music for businesses and brands using AI. Companies can input their brand values, target audience, and marketing messages to get a unique, memorable jingle or background score for advertisements.

3. Create a meditation/therapy app (like Calm but using AI) that uses AI to generate calming, therapeutic music tailored to users' emotional states and preferences. Integrate features that allow users to describe their mood or select from pre-set emotional states.