🔥 5 New Trends

Here are this week’s five trends:

1. Personal Finance App

2. Non Alcoholic Beer

3. Mediterranean Diet Recipes

4. Lymphatic Drainage Massage Near Me

5. Gluten Free Donuts

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1. Personal Finance App

A personal finance app is a digital tool that helps individuals manage their finances by budgeting, tracking expenses, and setting financial goals. 

It's trending due to increasing consumer interest in financial literacy and the convenience of managing finances through user-friendly, accessible technology.

Why Now?

• Rising financial-literacy campaigns push consumers toward DIY money management tools.

• Gen Z and millennials favor mobile wallets; 73 % now track spending on phones.

• Embedded AI nudges boost engagement with real-time alerts and auto-saving rules.

• Open-banking and PSD2 APIs let apps pull bank data instantly, unlocking richer budgeting insights.

Dive Deeper

• YNAB (You Need A Budget) — zero-based budgeting app with estimated $49 million annual revenue (2024)

• Rocket Money — subscription-canceling personal-finance app with estimated $75 million annual revenue (2025)

2. Non Alcoholic Beer

Non Alcoholic Beer is experiencing rapid growth due to rising health consciousness and increasing social acceptance of non-alcoholic options in bars and restaurants.

This trend is also fueled by innovations in brewing technology and changing consumer preferences for moderation over abstinence.

Why Now?

• Gen Z drinks 20 % less alcohol than millennials did at their age, fueling demand for alcohol-free options.

• One-third of Americans cut alcohol as part of Dry January in 2024, pushing non-alcohol beer as the go-to moderation aid.

• Big taste leap: new zero-alcohol beer recipes that are close the flavor gap, spurring “same-beer, zero-buzz” campaigns.

• Wellness shift: consumers link beer choice to weight-loss and well-being goals, per Circana 2024 insights.

Dive Deeper

• Athletic Brewing Co.: Known for producing low-alcohol and alcohol-free beers that deliver complex flavors.(est. $90 million in 2023 sales)

• Partake Brewing — Canadian craft brand delivering award-winning, <0.5 % ABV beers with full flavor and as few as 10 calories per can. (est. $20 million revenue in 2023)

3. Mediterranean Diet Recipes

The topic "Mediterranean diet recipes" refers to diverse, healthy dishes inspired by traditional Mediterranean foods, emphasizing whole, minimally processed ingredients like fruits, vegetables, whole grains, and healthy fats. 

It's trending due to its health benefits, flexibility, and focus on flavor and enjoyment in meals.

Why Now?

• 85 % of Americans picked the Mediterranean diet as their top 2024 health plan in a Harris Poll × U.S. News survey.

• Ranked #1 “Best Diet Overall” by U.S. News & World Report for the 7th year running, keeping it in constant media rotation.

• Aligns with the plant-based boom; experts highlight its high-fiber, fruit- and veggie-forward profile for weight and heart health.

• New “green Med” research links the diet (plus extra polyphenols) to slower brain aging and lower dementia risk.

Dive Deeper

• Sunbasket — organic meal-kit service with a dedicated Mediterranean Diet Plan delivering chef-designed recipes to subscribers nationwide.

• Tastewise: A platform that tracks and analyzes Mediterranean food trends, providing insights into consumer needs and menu offerings.

4. Lymphatic Drainage Massage Near Me

Lymphatic drainage massage is a therapeutic technique using gentle, rhythmic movements to stimulate lymph fluid flow, reduce swelling, and promote detoxification.

Its popularity is driven by increased awareness of its health benefits and easy local access through platforms like Spafinder.

Why Now?

• Massage-therapy services set to hit USD 72.5 B in 2025 as consumers swap meds for manual stress relief.

• TikTok virality: #lymphaticmassage clips draw millions of views, turning a clinical technique into a mainstream beauty hack.

• Clinical validation: recent trials confirm MLD cuts edema and pain following oral-surgery procedures.

• Insurance tailwind: Medicare began covering lymphedema compression items in 2024, signalling broader reimbursement for lymphatic care.

Dive Deeper

• Tatiana Vianna: A renowned lymphatic drainage specialist who explains how it works and why celebs like Kim Kardashian and Kylie Jenner swear by the treatment.

• Flavia Morellato: London-based “Queen of Lymphatic Drainage” whose Brazilian method and Instagram tutorials draw models, new mums, and post-op clients for rapid debloating results.

5. Gluten Free Donuts

Gluten-free donuts are donuts made without gluten, catering to individuals with celiac disease or gluten intolerance.

They are trending due to the rising demand for gluten-free products, offering diverse flavors and preparation methods, and being widely available in bakeries and specialty stores.

Why Now?

• Rising diagnoses of celiac disease and non-celiac gluten sensitivity expand the core customer base.

• Health-conscious consumers choose gluten-free for perceived digestive and energy benefits.

• Food-tech advances (e.g., rice-sorghum blends, enzyme treatments) improve taste and texture, converting skeptics.

• Celebrity chefs and social media influencers promote gluten-free baking ideas, fueling home-bake demand.

Dive Deeper

• Canyon Bakehouse — U.S. gluten-free bread brand acquired by Flowers Foods for $205 million, now stocked nationwide.

• Genius Foods — leading UK gluten-free bakery exporting to 20 markets, backed by owner Katjes.