🔥 5 Trends Going Wild!

New low-key opportunities

Here are this week’s five trends:

  1. Running Club

  2. Ai Lyrics Generator

  3. Colostrum Supplement

  4. Hike Barefoot Shoes

  5. Tdee Calculator Free

Let's dive in.

The running club phenomenon has evolved from casual jogging groups to structured social fitness movements.

These clubs combine exercise with community building, offering scheduled runs, training programs, and social events.

Modern running clubs now incorporate hybrid formats, charity partnerships, and digital tracking through platforms like Strava.

Why Now?

  • Post-pandemic social: 58% of runners report making new friends through clubs (Strava 2024 Report)

  • Gen Z connection: 1 in 5 young runners date people they meet exercising

  • Community focus: Running groups foster in-person socializing and networking

Dive Deeper

  • Founders Running Club: Tech-focused network with 10,000+ members across 21 cities

  • LA Road Runners: As the official training group for the Los Angeles Marathon, they meet on Saturdays in Venice, offering structured programs for marathon preparation. ​

'AI lyrics generator' refers to artificial intelligence tools that create song lyrics.

These tools use machine learning to generate unique and creative lyrics, trending as a novel, fun, and innovative approach to songwriting.

Why Now?

  • Music industry’s demand for rapid content creation

  • AI advancements (82% listeners can't distinguish AI from human lyrics)

  • Rising popularity of AI-generated music on streaming platforms

  • Growth of user-friendly apps democratizing music production

Dive Deeper

  • Suno AI - Current leader in AI generation of songs and lyrics with melody creation for complete song production

  • Generatelyrics.io is a free online tool to generate lyrics from scratch using AI.

Colostrum supplements – derived from the first milk produced by cows after calving – have emerged as a major wellness trend, fueled by claims of immune-boosting properties, gut health benefits, and celebrity endorsements.

These supplements contain immunoglobulins, growth factors, and bioactive compounds that appeal to health-conscious consumers seeking natural alternatives to synthetic supplements.

Why Now?

  • Social media and celebrity endorsements (ex: Gwyneth Paltrow's Goop) accelerating mainstream adoption.

  • Growing demand for natural, bioavailable supplements

Dive Deeper

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Hike barefoot shoes from Hike Footwear are minimalist footwear designed to mimic natural foot movement during outdoor activities.

Characterized by zero-drop soles, wide toe boxes, and ultra-thin flexible soles, they prioritize sensory connection with terrain while promoting foot strength and biomechanical efficiency.

This trend merges functional fitness principles with outdoor recreation, appealing to hikers seeking to reduce reliance on traditional cushioned boots.

Why Now?

  • Rising awareness of traditional footwear’s link to foot atrophy and injuries

  • Post-pandemic hiking boom fueling demand for lightweight, minimalist gear

  • Influencer credibility from thru-hikers and athletes promoting barefoot trekking

  • Shift toward natural movement and functional footwear for long-term foot health

Dive Deeper

  • Vivobarefoot - Trail-specific models with puncture-resistant soles

  • Xero Shoes - Affordable shoes options with 5,000-mile sole warranties

TDEE (Total Daily Energy Expenditure) calculators are online tools that estimate daily calorie needs by combining basal metabolic rate (BMR) and activity levels.

These tools help users manage weight, optimize fitness goals, and personalize nutrition plans without cost barriers.

Popularized by the health and fitness industry, they simplify complex metabolic calculations using formulas like Mifflin-St Jeor or Katch-McArdle.

Why Now?

  • Post-pandemic shift toward personalized health and wellness solutions

  • Rising interest in free, app-based alternatives to traditional nutritionist services

  • Tech-enabled self-tracking empowering users to manage health independently

Dive Deeper

  • Legion Athletics - Combines TDEE calculations with supplement recommendations and fitness guides

  • OmniCalculator - Features interactive TDEE visualizations and multiple equation options