🚀 Top Trends: From Gut Health to Bikes!

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Author

Rising Trends
March 25, 2025 • Reading Time: 6 minutes

Here are this week’s five trends:

  1. Gut Health Supplement

  2. Greek Yogurt Protein

  3. Affordable Electric Bike

  4. Turkish Hair Transplant

  5. Protein For Weight Loss Calculator

Let's dive in.

Gut health supplements are gaining momentum as consumers prioritize digestive wellness through probiotics, prebiotics, and enzymes.

These products support microbiome balance, address issues like bloating and IBS, and bridge digestive health with immune function and mental well-being.

Why Now?

  • 43% of U.S. consumers prioritize gut health as a key symptom to treat or prevent.

  • Emerging research links the gut microbiome to improved immunity and mood regulation.

Dive Deeper

  • ​Myota offers clinically proven prebiotic fibre blends designed to enhance gut health and overall well-being.

  • ​BioGaia is a Swedish biotechnology company specializing in probiotic products containing strains of Lactobacillus reuteri, aiming to support digestive and oral health across all life stages.

Greek yogurt has emerged as a nutritional powerhouse, offering 5.7-20 grams of protein per 100g serving – nearly double traditional yogurt.

This trend combines muscle recovery benefits with bone health support through calcium and probiotics, fueled by consumer demand for functional foods and clean-label products.

Why Now?

  • 62% of U.S. consumers prioritize protein-rich foods for immunity and weight management

  • Almond and coconut-based Greek yogurts grew 42% since 2023

  • Greek yogurt TikTok recipes tagged #HighProtein rose 58% in 2024

Dive Deeper

  • Chobani - Pioneered protein-boosted "Complete" line (15g protein/5.3oz) with pre/probiotics

  • TruJoy Yogurt - Startup disrupting frozen desserts with 9g protein/serving Greek yogurt pints

The Affordable Electric Bike trend focuses on e-bikes priced under $1,500, democratizing access to eco-friendly transportation.

These cost-effective models combine improved battery technology, lightweight frames, and versatile designs for commuting, leisure, and urban mobility.

Brands now prioritize key features like hydraulic brakes, 20–60-mile ranges, and modular batteries while keeping prices accessible.

Why Now?

  • E-bikes are 6x cheaper per mile than cars due to fuel costs and congestion

  • Lithium-ion batteries now offer 40–60 mile ranges for under $1,500

  • Direct-to-consumer brands reduce costs by eliminating retail markups

Key Players

  • Aventon: Leader in custom e-systems with torque-sensor technology. Their Level 3 model ($1,599) achieves 28 mph speeds with 60-mile range

  • Ride1Up: Disruptor offering premium specs at $1000–$1,500. The Portola folding model features hydraulic brakes and 40-mile range.

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Turkish hair transplant has emerged as a global phenomenon combining medical expertise with cultural tourism.

This trend focuses on Follicular Unit Extraction (FUE) procedures performed at 30-80% lower costs than Western countries, attracting over 1 million international patients annually.

Clinics bundle surgeries with hotel stays and guided tours, creating a unique "medical vacation" model.

According to TRT World Report in 2022, $2.67B was generated annually by the Turkish hair transplant industry

Why Now?

  • Hair transplant procedures grew 21.58% YOY globally since 2021

  • Turkish clinics lead in robotic FUE system adoption

Key Players

  • Vera Clinic - Performs 15,000+ annual procedures with robotic FUE systems

  • Smile Hair Clinic - Pioneered "no-shave" FUE technique for discreet recovery

A 'protein for weight loss calculator' is a tool designed to help individuals determine the optimal amount of protein they should consume to support weight loss goals.

These calculators typically consider various factors, including age, gender, body weight, activity level, and specific fitness objectives.

Why Now?

  • 64% of consumers prefer high-protein snacks and meal replacements

  • With the rise of strength training and biohacking trends, protein is now positioned as a key nutrient for muscle preservation, anti-aging, and overall metabolic resilience

Key Players