🤫 5 Trends That Are Here To Stay

Here are this week’s five trends:

1. Fermented Foods

2. Energy Drinks

3. Colon Hydrotherapy Near Me

4. Respite Care Near Me

5. Portable Air Fryer

In case you missed it:

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1. Fermented Foods

Fermented foods are produced through controlled microbial action that converts sugars into acids or alcohols, preserving and enhancing flavor and nutrition.

This age-old technique is trending today due to increased interest in natural, health-promoting foods and artisanal, authentic culinary experiences.

Why Now?

• Scientific validation of probiotic benefits (digestion, immunity, mood)

• Clean-label demand for natural, minimally processed foods

• Social media virality (kombucha/kimchi/kefir) driving trial and education

• Expanding fermented-ingredient supply chain enabling new product formats

Dive Deeper

• Yakult Honsha: Iconic daily probiotic drink (L. casei Shirota) with massive international distribution and brand trust.

• GT’s Living Foods: Kombucha pioneer bringing fermented beverages mainstream through broad U.S. retail penetration and flavor innovation.

2. Energy Drinks

Energy drinks are caffeinated non-alcoholic beverages formulated with stimulants (e.g., caffeine, taurine) that claim to boost energy, alertness, and performance.

They are trending due to increased consumer focus on productivity, lifestyle demands, and the appeal of quick functional benefits in fast-paced environments.

Why Now?

• Zero-sugar boom: rapid growth of sugar-free SKUs meets health-first demand.

• “Smart energy” formulations: L-theanine, adaptogens, electrolytes, nootropics broaden use cases.

• New audiences: women/fitness/gamers adopt “clean energy” as a functional beverage, not just a boost.

Dive Deeper

• UPTIME: Premium “clean energy” in resealable aluminum bottles (cane-sugar and sugar-free lines) with ~142 mg natural caffeine; non-GMO/zero sodium pitch.

• Gorilla Mind Energy: Influencer-driven can with an unusually nootropic-heavy stack (alpha-GPC, uridine, saffron, L-theanine) and 200 mg caffeine.

3. Colon Hydrotherapy Near Me

Colon hydrotherapy, also known as colonic irrigation, is a cleansing procedure that uses water to flush waste from the colon, typically performed by a colonic hygienist.

Interest is rising due to growing trends in detox and alternative wellness, despite limited scientific evidence supporting its long-term health benefits.

Why Now?

• Increasing prevalence of digestive disorders and growing consumer preference for preventive healthcare.

• With over 204 certified colon hydrotherapy providers in the United States, accessibility to these services has dramatically improved for consumers seeking local wellness solutions.

• Boutique wellness clinics bundling colon hydro with ozone/IV drips and fasting programs have made it more visible locally.

Dive Deeper

• Park Slope Colonics: Premier NYC wellness center offering personalized colon hydrotherapy sessions with rates from $150-175

• Atlant Health Wellness Center: Midtown East facility combining colon hydrotherapy with lymphatic drainage therapy and infrared sauna services

4. Respite Care Near Me

Respite care provides temporary relief for primary caregivers through short-term support in settings like homes, day centers, or residential facilities.

The search trend "respite care near me" reflects rising demand for easily accessible local services to help caregivers manage burnout and maintain personal well-being.

Why Now?

• 53M+ unpaid caregivers in the US and rising → burnout risk and stronger demand for relief options.

• Coverage tailwinds: Most states’ Medicaid HCBS waivers include respite; many Medicare Advantage plans now offer caregiver-support benefits (e.g., respite/adult day care).

• Cost pressure & capacity: Adult day care’s 2024 national median cost rose (Genworth survey), making planning and mixed respite models more common.

Dive Deeper

• Comfort Keepers: Leading in-home care provider offering specialized respite care, companionship, and customized care plans for seniors across multiple locations

• Care.com: Major platform connecting families with 3,528 respite care providers at an average rate of $20.91/hour with 4.7-star ratings

5. Portable Air Fryer

The topic 'portable air fryer' refers to compact cooking appliances that use hot air circulation to fry, bake, roast, and reheat food with minimal oil, offering a healthier alternative to traditional frying.

It's trending due to its convenience, health benefits, and versatility in various settings.

Why Now

• Urban living + micro-kitchens push demand for small, multi-use appliances.

• Solo/duo households want quick, portion-sized cooking without preheating full ovens.

• Lunch-at-home and office kitchenette use cases (reheat + crisp) surged post-pandemic.

• Social “air-fryer hacks” make single-serve snacks and sides a default habit.

Dive Deeper

• COSORI Lite 2.1-Qt Mini: Ultra-compact, one-touch mini that’s sized for snacks and single portions; praised as a small-space pick in editorial tests.

• Dash Tasti-Crisp 2.6-Qt: Design-forward compact fryer (AirCrisp tech) that stores easily; well-reviewed for reheating and frozen items.