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🤫 5 under-the-radar trends
2 mins read!
Rising Trends
September 02, 2025 • Reading Time: 7 minutes
Here are this week’s five trends:
Brain Rot
Ai Note Taker
Simulation Racing
Nordic Spa
Somatic Workout
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1. Brain Rot
"Brain rot" refers to the consumption of low-quality online content, leading to cognitive decline and reduced attention spans.
It's trending due to concerns over its impact on mental health, especially among younger generations, and was named Oxford’s Word of the Year for 2024.
Why Now?
Algorithm-first feeds that maximize time-on-platform with infinite scroll
Short-form video rewards novelty and rapid dopamine hits over depth
Post-pandemic screen-time habits persisting into daily routines
Sleep disruption from late-night scrolling degrading memory and attention
Dive Deeper
An AI note-taker is a tool that uses artificial intelligence to transcribe, summarize, and extract key points from spoken content such as meetings.
It's trending for its ability to streamline note-taking, boost productivity, and simplify information management for busy professionals.
Why Now?
Advances in ASR + LLMs boost accuracy, summaries, and task extraction
Hybrid work drives demand for accurate, shareable meeting records
Meeting overload creates pressure to automate notes, action items, and follow-ups
Dive Deeper
Otter.ai: Specializes in real-time meeting transcription and summarization, providing shareable and searchable meeting notes across Zoom, Google Meet, and Microsoft Teams.
Fireflies.ai: Focuses on comprehensive meeting analytics and conversation intelligence, transforming conversations into actionable insights for over 500,000 companies.
Simulation racing, or "sim racing," is a genre of racing games focused on delivering a realistic motorsport experience through accurate physics, vehicle dynamics, and real-world tracks.
It's trending due to its immersive realism, competitive online environments, and a strong community that mirrors real-world racing intricacies.
Why Now?
Live-event shutdowns during COVID pushed fans to virtual races (e.g., F1 Virtual GP hit 30 M viewers)
Esports visibility exploded (F1 Esports 11.4 M livestream views, +98% YoY) attracting sponsors and teams
Lower cost/risk vs. real track time makes participation and training accessible worldwide
Tech realism leaps (laser-scanned tracks, high-fidelity physics, VR, direct-drive wheels) boost immersion
Dive Deeper
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4. Nordic Spa
Nordic Spa is a wellness trend based on traditional Scandinavian thermal bathing practices that involve alternating between hot saunas, cold plunges, and relaxation periods to promote healing and stress relief.
It’s trending for its holistic approach to enhancing circulation, immune function, and mental well-being by reconnecting with nature.
Why Now?
Post-pandemic stress and burnout driving demand for recovery-focused treatments
Experiential travel and “self-care” getaways replacing goods with memory-making services
Hotel and resort operators adding spas to lift ADRs, occupancy, and ancillary revenue
Dive Deeper
Groupe Nordik: Canada's largest Nordic spa operator with three locations attracting 415,000 visitors annually, planning eight more spas across North America by 2030.
Alyeska Nordic Spa: Alaska's first Nordic spa located at Alyeska Resort, offering hydrotherapy experiences surrounded by the Chugach Mountains.
Somatic workout is a trending fitness approach focusing on the internal perception of the body's movement.
It improves posture, mobility, and body awareness by integrating the mind and body.
Why Now?
Rising stress, anxiety, and burnout drive demand for nervous-system regulation
Shift from HIIT to gentle, mindful movement after injury and overtraining fatigue
Growing scientific validation (pain reduction, mobility, HRV) boosts credibility
Aging and mobility-limited populations need low-impact, accessible exercise
Dive Deeper
The Class: Music-driven somatic workouts blending movement, breath, and sound to regulate the nervous system—offered via studios and app.
TRE (Tension & Trauma Releasing Exercises): Body-led tremor practice used worldwide, with workshops and certification tracks focused on stress and trauma release.