FIVE New Trends to Watch 📈

Here are this week’s five trends:

1. Ai Skin Scanner

2. Iodine Supplement

3. Shared Calendar App

4. Chair Yoga

5. Water Filtration System For Home

Let's dive in.

1. Ai Skin Scanner 🔗

AI skin scanners represent a transformative fusion of dermatology and artificial intelligence, enabling users to analyze skin health through smartphone cameras or dedicated devices.

These platforms leverage computer vision and machine learning to assess conditions like acne, aging, and melanoma, offering personalized recommendations while emphasizing the need for professional medical validation.

Why Now?

• FDA’s 2024 clearance of AI diagnostic aids strengthens industry legitimacy

• Telemedicine surge accelerated adoption of AI dermatology tools (95.8% accuracy in melanoma detection)

• AI dermatology research expanding 40% annually, boosting diagnostic accuracy

Dive Deeper:

• Perfect Corp - Leader in CRM-integrated skin analysis with 14-parameter detection and automatic report generation for clinics

• EveLab Insight - Combines 3D imaging with environmental data for personalized product recommendations

2. Iodine Supplement 🔗

Iodine supplements are essential micronutrients that support thyroid function, metabolic regulation, and fetal development during pregnancy.

As a key component of thyroid hormones T3 and T4, iodine prevents deficiency-related conditions like hypothyroidism, goiter, and cognitive impairments in children.

While naturally present in seafood, dairy, and iodized salt, nearly 30% of the global population remains at risk of inadequate intake.

Supplements have gained prominence as a preventive measure, particularly for pregnant individuals, vegans, and populations in iodine-deficient regions.

Why Now?

• Post-pandemic demand surge for immune-supporting nutrients (iodine disinfectants +22%)

• Rising thyroid disorders (5% of U.S. adults have hypothyroidism)

• Increasing awareness of dietary and environmental impacts on thyroid health

Dive Deeper

• Pure Encapsulations: Medical-grade supplement leader with thyroid complexes combining iodine + selenium + ashwagandha.

• Zhou Nutrition: Affordable kelp-based iodine supplements ($12/bottle) targeting 25-34yo health-conscious consumers.

3. Shared Calendar App 🔗

A shared calendar app is a digital tool that facilitates schedule coordination and sharing among multiple users, preventing conflicts and enhancing communication.

This keyword is trending due to increase demand in apps for coordinating schedules among families, couples, and close-knit groups. These apps facilitate seamless communication and planning, ensuring that everyone stays informed and organized.​

Why Now?

• Growing complexity in managing multiple personal and social commitments.

• Remote work blurring boundaries between work and personal schedules.

• Increasing demand for tools that simplify overlapping schedules.

Key Players

• TimeTree: a mobile app with features like multiple shared calendars, color-coded events, and integration with other calendar services. ​

• Cupla: Tailored specifically for couples, Cupla provides shared calendars, joint to-do lists, and private messaging, facilitating better coordination and communication between partners. ​

4. Chair Yoga 🔗

Chair yoga is a modified form of yoga practiced while seated or using a chair for support, making it accessible to individuals with limited mobility, seniors, office workers, and those recovering from injuries.

It's trending due to its inclusivity, offering physical and mental health benefits without the demands of traditional yoga, appealing to a broad audience.

Why Now?

• Aging population seeks accessible wellness options.

• Fitness brands expand inclusivity with chair yoga classes.

• Remote work increases interest in home-friendly exercises.

Dive Deeper:

• Lakshmi Voelker-Binder: Pioneer of chair yoga in 1982; her method is taught by 2,500+ instructors globally.

• GayoLab Office Chair for Yoga: An active seating design enabling spinal twists and seated pigeon poses during work.

5. Water Filtration System For Home 🔗

Home water filtration systems have transitioned from niche products to essential household appliances, driven by growing awareness of contaminants like chlorine, heavy metals, and volatile organic compounds (VOCs).

It's trending due to increasing awareness of water quality's impact on health, driving demand for safer, cleaner water in households.

Why Now?

• Rising health concerns drive demand for effective home water filtration.

• Smart home technology enables real-time water quality monitoring.

Dive Deeper:

• A.O. Smith Corporation - Dominates the RO segment with its Aquasana line, featuring 99% lead removal and IoT-enabled usage tracking.

• EcoWater Systems - Leader in smart whole-house systems with 50% water savings via flow optimization algorithms.