Five Trends to Check Out đŸ•”

#5 is just getting started

Author

Rising Trends
April 22, 2025 ‱ Reading Time: 6 minutes

Here are this week’s five trends:

  1. 75 Soft

  2. Multivitamin For Women

  3. Productivity Calculator

  4. Sleep Consultant Near Me

  5. PCDC Injections

Let's dive in.

The 75 Soft Challenge is a 75-day wellness program that emphasizes balanced self-improvement through flexible daily habits.

Emerging as a response to the rigid demands of the viral 75 Hard Challenge, it prioritizes consistency over intensity with four core pillars: mindful nutrition, daily 45-minute workouts, 3 liters of water intake, and reading 10 pages of any book.

Why Now?

  • Flexible alternative to extreme fitness challenges like 75 Hard.

  • Viral popularity driven by TikTok content for busy lifestyles.

  • Growing consumer rejection of strict "all-or-nothing" diet programs.

Dive Deeper

  • 75 Days iOS app – A 4.6‑star tracker with 789 reviews that logs workouts, reading, water and meals for the full 75‑day run.

  • Etsy Sellers: Over 1,200 customizable trackers and journals sold monthly, aiding habit consistency.

Multivitamin for Women refers to dietary‑supplement formulas that bundle essential vitamins, minerals and often botanicals in doses tailored to female physiology and life‑stage needs—covering menstruation, fertility, pregnancy, menopause and healthy aging.

What began as a generic “once‑a‑day” pill is now a design‑driven wellness category featuring clean labels, clinical backing and personalized subscription models.

Why Now?

  • Everyday immunity boost is still a post‑COVID must‑have.

  • TikTok‑friendly, personalized vitamin packs fit hectic routines.

  • Women prefer gentle daily nutrition over strict diet fads.

Dive Deeper

  • Ritual – Los‑Angeles DTC brand known for transparent sourcing and clinically tested “Essential for Women” capsules; crossed the US $250 million revenue mark in 2024.

  • Garden of Life – Nestlé‑owned whole‑food, USDA‑Organic multivitamins DTC brand.

The 'productivity calculator' trend is about online tools that measure efficiency and output at work or in personal tasks.

These calculators help assess and improve productivity by tracking time spent vs tasks completed.

Why Now?

  • Hybrid work demands new, remote-friendly performance metrics.

  • AI‑powered calculators flag productivity bottlenecks from past data.

  • Tight budgets push firms to improve ROI on every personal expenses.

Dive Deeper

  • Traqq – Combines keystroke monitoring with privacy controls, offering activity heatmaps and automatic time tracking across devices.

  • RescueTime – Uses machine learning to classify app usage as productive/unproductive, blocking distractions during focus sessions.

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The "Sleep Consultant Near Me" trend reflects growing demand for certified specialists who help families address pediatric sleep challenges through personalized plans, in-home consultations, and virtual support.

This trend merges hyper-localized expertise with tele-health accessibility, driven by parental prioritization of sleep health and evidence-based solutions for issues like insomnia, night waking, and nap transitions.

Why Now?

  • One‑third of U.S. children now experience sleep disorders, raising urgency.

  • Heightened awareness of sleep’s critical role in child development.

  • Rapid growth of sleep‑tech devices enables data‑driven coaching.

Dive Deeper

  • Tiny Transitions – Pioneers in virtual sleep coaching with proprietary SleepStepsÂź methodology.

  • Kelly Murray Sleep Squad – Chicago-based specialists offering hybrid in-home/virtual plans.

PCDC injections are a minimally invasive cosmetic treatment using phosphatidylcholine and sodium deoxycholate to break down fat cells, especially in areas like the chin.

They’re trending as a non-surgical, targeted solution for fat removal sought by those resistant to diet and exercise.

Why Now?

  • Preference for non‑invasive cosmetic procedures up 22% since 2022

  • Social media boosts visibility of fat‑dissolving treatments

  • Advanced PCDC formulas deliver quicker, more reliable results

Dive Deeper