A new kind of toothpaste going 📈

+ 4 other interesting trends

Author

Leah Waithera
May 28, 2024 • Reading Time: 8 minutes

Hey, welcome to Rising Trends, the newsletter that brings you under-the-radar emerging trends before they go mainstream.

Here’s what we have for you this week

  • 1# Grounding Sheets

  • 2# Hard Ketones

  • 3# Hippocratic AI

  • 4# Mushroom Coffee

  • 5# ORL Toothpaste

Let’s get into it!

Health & Wellness
#1: Grounding Sheets
Search Volume1: 90.5K  Growth (last 2 yrs): 3020%

Grounding sheets are bedsheets interwoven with conductive material (typically silver or copper) and they work by being connected to an electrical outlet.

The idea is that the sheets create a connection between your body and the earth while you sleep.

💰 Who’s winning? (one example of what success looks like)

The Grounding sheets trend of using conductive bed sheets has gained quite a cult following with users reporting an overall improved sleeping process, including falling asleep faster and having higher daytime energy.

Going by JungleScout, as of May 2024, one of the bestselling grounding sheets on Amazon has been attracting nearly 5,000 sales every month.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

  1. Create a DTC brand focused on producing the best grounding sheets and educate the market about their benefits.

  2. Wild ChatGPT idea: Create advanced grounding sheets integrated with sensors to monitor sleep patterns, body temperature, and other health metrics. Connect these sheets to a smartphone app for real-time data tracking.

Food & Beverage
#2: Hard Ketones
Search Volume1: 22.2K  Growth (last 2 yrs): 10471%

Hard Ketones is the name brand for a drink which gives you a buzz similar to what you get with alcohol, but the catch is that Hard Ketones doesn't contain any alcohol.

The drink instead uses 'Ketohol' - a patented alcohol alternative. The idea is that this is a healthier alternative to conventional drinking.

💰 Who’s winning? (one example of what success looks like)

The entire selling point of Hard Ketones is a healthy drink that gives you an alcohol-like buzz but without the hangover or other side effects.

According to data from SimilarWeb, the Hard Ketones Website - KetoneAid, has been receiving over 22,000 monthly visits in the months leading up to May 2024.

screenshot taken from ketoneaid.com

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

  1. Start an online store exclusively selling an alcohol alternative drink similar to Hard Ketones. Offer various flavors, pack sizes, and subscription options.

Technology
#3: Hippocratic AI
Search Volume1: 8.1K  Growth (last 2 yrs): 80900%

Hippocratic AI is a company that aims to develop the first Large Language Model (LLM) specifically designed for healthcare, prioritizing safety and accuracy.

💰 Who’s winning? (one example of what success looks like)

The main idea behind Hippocratic AI is to help reduce healthcare system costs, and also address the staffing shortages being witnessed in different healthcare sectors (nursing, social workers, and nutritionists).

They recently raised $53M in a recent round at $500M valuation (source). Looking at SimilarWeb, we can see Hippocratic AI website getting some traction going from around 20K visits to over 70K in April 2024.

screenshot taken from hippocraticai.com

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

  1. Developing a platform that uses AI to provide personalized healthcare recommendations based on individual medical history and preferences.

  2. Designing AI-powered medical devices that monitor and manage chronic conditions in real time.

Food & Beverage
#4: Mushroom Coffee
Search Volume1: 301K  Growth (last 2 yrs): 643%

Mushroom coffee is a trendy beverage made by adding powdered medicinal mushrooms, like chaga or lion's mane, to regular coffee. 

It is believed to provide health benefits such as improved focus, energy, and immunity.

💰 Who’s winning? (one example of what success looks like)

This organic mushroom coffee blend from Four Sigmatic is doing really well on Amazon, pulling in about 18,000 sales/month as per JungleScout.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

  1. Launch a subscription service that delivers a variety of mushroom coffee blends to customers on a monthly basis.

  2. Partner with cafes and restaurants to offer mushroom coffee on their menus.

Health & Wellness
#5: ORL Toothpaste
Search Volume1: 165K  Growth (last 2 yrs): 149900%

ORL is a company that is committed to providing the best in natural and organic oral care. All ORL products are formulated to a perfect 7.0 pH level to improve oral health.

ORL toothpaste is fluoride-free with organic xylitol eliminates bacteria responsible for gum disease and decay while shielding teeth against plaque buildup for cavity prevention and a brighter smile.

💰 Who’s winning? (one example of what success looks like)

The fluoride-free ORL toothpaste greatly helps in remineralizing and reducing the acids in your mouth.

If the 112,000 monthly visits to the website - as reported by SimilarWeb - are anything to go by, then the organic trend is definitely here to stay.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

  1. Creating a line of natural toothpaste products using organic ingredients.

  2. Finding a similar category and use a similar approach by replacing artificial ingredients with natural alternatives.

MFM meme of the week

This is the corner where we show our love for the “manifest cowboys” as we’re HUGE fans of the podcast Sam’s big thighs ;)

This week’s meme is about MFM’s long-standing rule of “we do not do public math”..…only the true fans would recognize this ;)