This sport grew by +234% 🚀

Retail
#1: Bon Bon Swedish Candy
Search Volume¹: 33.1K  Growth (last 2 yrs): 15662%

Bon Bon Swedish candy is a Swedish candy shop located in New York City that offers a wide variety of pick-and-mix candy, gift boxes, ice cream, and other delicacies, catering to those seeking unique flavors and sweetness

This increase in search volume for this brand is mainly driven by the fact that the hashtag #swedishcandy was trending recently on TikTok.

💰 Who’s winning? (one example of what success looks like)

Schaltz, a co-founder of BonBon, has said that after going viral on TikTok online orders jumped from about 20 per day to over 1,000 in just one day. That’s a 50X increase. It’s the Tiktok Effect. (source)

Looking at SimilarWeb, we can see the online store is getting an average of 40K visits/month.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Candy Subscription Boxes: Start a subscription service that sends a box of different Swedish candies to customers every month.

2. Open a pop-up shop or food truck specializing in handcrafted Swedish candies with unique flavors.

Games
#2: NYT Strands
Search Volume¹: 2.7 million  Growth (last 2 yrs): ∞%

Strands is an online word game created by The New York Times in March 2024.

It’s a dynamic word search game featuring a 6-by-8 grid of letters where players find words based on a common theme, revealed through a special word called a spangram.

💰 Who’s winning? (one example of what success looks like)

The website Strands.game created on March 2024 is a replica of NYT Strands game that you can play without the daily limit. Here’s below how the game looks like on this website.

The traffic for this newly launched site is booming as SimilarWeb estimates that the website received 107K monthly visits in April last month.

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a mobile game with similar concept that can be played unlimited times unlike the NYT version which is released once per day

2. Create a content website where you share answers, tips and hints for the NYT Strands daily game.

Sports
#3: Padel
Search Volume¹: 60.5K  Growth (last 2 yrs): 234%

Padel is a racquet sport that combines elements of tennis and squash. It is played in doubles on an enclosed court with walls, using a solid paddle and a depressurized ball.

The game is popular in Spain and Latin America, with now growing interest worldwide. What makes padel unique is that it’s inclusive and can be played by players of all ages and physical conditions.

💰 Who’s winning? (one example of what success looks like)

If we had to choose one app that has benefited the most from this trend, it’s probably Playtomic. It’s the #1 app for padel and tennis court bookings that has +300,000 active users per month. In last April 2024 alone, the app got an estimated 100K downloads according to AppFigures.

While technically Playtomic is an app that can also be used to connect with other tennis players, I think it’s safe to say that their growth is mainly driven by the increase in popularity of padel. In fact, they rank 1# for the keyword “padel” in the US in the app store.

Also, they even publish annual reports about the development of the sport of padel every year (I highly recommend you look at the last 2023 report).

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a media company around the sport of padel. Many companies have done this recently with other sports like pickleball (check out Thedinkpickleball.com). The playbook is somewhat simple. All you need is solid execution.

2. Open a padel court rental and coaching facility to cater to the growing demand for the sport.

3. Start a DTC brand for padel equipment and merchandise.

Health & Wellness
#4: Berberine with Ceylon Cinnamon
Search Volume¹: 1900  Growth (last 2 yrs): 631%

Berberine Hydrochloride (HCL) is a compound found in several plants. It's been used in traditional medicine for a long time and is known for helping to manage blood sugar levels, improving heart health, and fighting infections.

Ceylon cinnamon, also known as "true cinnamon" is a spice native to Sri Lanka (formerly known as Ceylon). It is considered to be of higher quality and more desirable than the commonly available Cassia cinnamon.

When combined, Berberine and Ceylon cinnamon work together to support overall health, especially by helping to regulate blood sugar levels and providing anti-inflammatory and antioxidant benefits.

💰 Who’s winning? (one example of what success looks like)

The company NutriFlair is the biggest winner apparently with this trend. Their top product NutriFlair Premium Berberine HCL is a top seller on Amazon.

According to AmzScout, this product alone gets an estimated monthly sales of 26,996 with a retail price of $15-$25 (≈ $500,000 per month)

🏄‍♂️ Ride the wave (2/3 business ideas to capitalize on this trend)

1. Create a similar supplement like Nutriflair that is combining berberine and Ceylon cinnamon for blood sugar management.

2. Create healthy snacks like energy bars, shakes, and smoothies that have berberine and Ceylon cinnamon in them.

3. Wild ChatGPT idea: Produce and sell tea blends that incorporate Ceylon cinnamon and berberine. Market these teas for their health benefits and unique flavor profile.